Creating traffic to your website – The Secret

There is only one reason you get traffic to your website (excluding SPAM based initiatives as we do not use or support any black-hat techniques). It is not about functionality, it’s not about good graphics or design. These are important but are all after the fact aspects as they do not come into play until [...]

Writing Effective Blog Articles

Your blog primarily exists as the vehicle for sharing of information in relation to some particular subject matter. For instance this article exists to share my own views on how businesses can create more effective websites through proper design of those websites around the business and marketing plans as a holistic approach to defining the [...]

Search engines LOVE good content or as we often hear “Content is King

So what makes for good content? Good content is HTML text, well written page titles and descriptions with solid, clean programming presented by way of well graphically designed content layout.

Good content is driven by the right “keywords” and “key phrases”:

Use keywords and phrases that encapsulate what your website is all about;
Make sure that the keywords [...]

Why is online competitive analysis so critical to your marketing strategy

Quite simply – Analysing your competitors can identify your strengths and weaknesses and strengthen your bottom line.
In conducting a competitive analysis you partake in a formal evaluation whereby you review the businesses of one or more companies that compete, directly or indirectly, with your own.
Online, competitors have access to each other’s company information and marketing [...]

How Link Text Can Make a Difference in Your Rankings

Admittedly it is very difficult to get high rankings with Flash sites, however it is not impossible. As a total Flash site has no text content, you obviously can’t optimize your web page content. What you can do however is to optimize the links to your site.
For example, the top result on Google for the [...]

Building Credibility and Trust as the basis of building sales

For the vast majority of businesses, any market worth being in or with most sustainable business models, sales is not a one time event, but a process.
You first have to create awareness, firstly build trust, then finally make the sale. Do all 3 happen at once for some people? Sure, but probably not for the [...]