Australia’s leading business electronic magazine SmartCompany analyses what set the different companies in its list of SMART50 entrepreneurial companies for 2008. It was found that not all companies were being so smart however it was found that the chasm between those who were being smart and making AUS$100 million in online revenue as opposed to those who were not being smart and making no revenue was getting wider.
It was discovered that 13 trends set these two groups apart. You can read the full article here
The short answer is in the following list
- Become a thought leader
- Go global
- Get found on Google
- Educate your stakeholders
- Email marketing
- Let the customers customise the offering
- Create a sticky site & Information hub
- Use design to stand out
- Create a great customer experience
- The online strategy is the business strategy
- Go green
- Build communities
You can read the full article here
Filed under: Design, marketing | Tagged: IM trends, internet marketing
