Revealed – the online trends of Australia’s Top 50 Entrepreneurial Companies

Australia’s leading business electronic magazine SmartCompany analyses what set the different companies in its list of SMART50 entrepreneurial companies for 2008. It was found that not all companies were being so smart however it was found that the chasm between those who were being smart and making AUS$100 million in online revenue as opposed to [...]

Maintaining an Effective Optimised Web Site for Your Business

In order to attract and continue attracting the right sort of visitors to your web site you need to ensure that it is effective in its delivery of information and functionality. If there is no value to your VISITORS then they will not return and to have them return is what you want. You also [...]

The more interesting points to come out of 10 Site Audits

Bsed on a audit of some small and medium businesses these were some key observations that are common to many website owners highlighting deficiencies in their website design, internet marketing and overall website optimisation. All these supported the poor if not non-existant search engine ranking results in Google, Yahoo or MSN search engines.

Creating traffic to your website – The Secret

There is only one reason you get traffic to your website (excluding SPAM based initiatives as we do not use or support any black-hat techniques). It is not about functionality, it’s not about good graphics or design. These are important but are all after the fact aspects as they do not come into play until [...]

Why is online competitive analysis so critical to your marketing strategy

Quite simply – Analysing your competitors can identify your strengths and weaknesses and strengthen your bottom line.
In conducting a competitive analysis you partake in a formal evaluation whereby you review the businesses of one or more companies that compete, directly or indirectly, with your own.
Online, competitors have access to each other’s company information and marketing [...]

Building Credibility and Trust as the basis of building sales

For the vast majority of businesses, any market worth being in or with most sustainable business models, sales is not a one time event, but a process.
You first have to create awareness, firstly build trust, then finally make the sale. Do all 3 happen at once for some people? Sure, but probably not for the [...]