Online Ad Spend Shocks the Traditionalists

In a report by the Australian Financial Review on 11 August 2008, Neil Shoebridge talks about the surprising trends (to some anyhow) within the On-line Ad Marketing industry of Australia.
A report was compiled for the Interactive Advertising Bureau (IAB) by PricewaterhouseCoopers which showed the online Ad market jumped 28.7% to $797M for the first half [...]

Revealed – the online trends of Australia’s Top 50 Entrepreneurial Companies

Australia’s leading business electronic magazine SmartCompany analyses what set the different companies in its list of SMART50 entrepreneurial companies for 2008. It was found that not all companies were being so smart however it was found that the chasm between those who were being smart and making AUS$100 million in online revenue as opposed to [...]

Social Media As Opposed to Shaping Thinkers

In most markets worth being in and with most sustainable business enterprise models, sales is not a single event, but a process. You firstly need to create awareness, then from that base, build trust, and only then finally make the sale.

How Effective is a Box of Brochures Sitting in Your Car Boot ?

Most people traet their websites with the same respetc as if they printed a box of brochures that they leave on the back seat of the car. Failing to proactively market your website will produce the same results – Zip !