Posted on October 13, 2008 by Greg Tomkins
If you want links, Google says to make your site interesting
Google’s Maile Ohye presented at Google’s Link Week with a tutorial on inbound links. She talked about what SEO experts such as myself, have all been been saying for years and that is “Your content and inbound links are most important, and in that order”.
Filed under: optimising | Tagged: backlinks, off-page optimisation | 1 Comment »
Posted on April 19, 2008 by Greg Tomkins
Bsed on a audit of some small and medium businesses these were some key observations that are common to many website owners highlighting deficiencies in their website design, internet marketing and overall website optimisation. All these supported the poor if not non-existant search engine ranking results in Google, Yahoo or MSN search engines.
Filed under: Design, optimising | Tagged: effective web sites, internet marketing, search engine marketing, sem, seo, web content design, website design, website effectiveness, website optimisation | Leave a Comment »
Posted on April 8, 2008 by Greg Tomkins
Building links from well orchestrated articles on your blog or within your website can attract the interest of a wider and unexpected audiance that can help you bolster your search engine rankings. How to kill a snakehead fish was ranked by Hitwise US as the 8th fastest moving search term for February 2008.
Filed under: optimising | Tagged: hitwise top 10, hitwise US, kill snakehead fish, powerful back links, snakehead fish, top 10 search terms | Leave a Comment »
Posted on March 11, 2008 by Greg Tomkins
Your blog primarily exists as the vehicle for sharing of information in relation to some particular subject matter. For instance this article exists to share my own views on how businesses can create more effective websites through proper design of those websites around the business and marketing plans as a holistic approach to defining the [...]
Filed under: optimising | 1 Comment »
Posted on March 10, 2008 by Greg Tomkins
So what makes for good content? Good content is HTML text, well written page titles and descriptions with solid, clean programming presented by way of well graphically designed content layout.
Good content is driven by the right “keywords” and “key phrases”:
Use keywords and phrases that encapsulate what your website is all about;
Make sure that the keywords [...]
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Posted on March 8, 2008 by Greg Tomkins
Admittedly it is very difficult to get high rankings with Flash sites, however it is not impossible. As a total Flash site has no text content, you obviously can’t optimize your web page content. What you can do however is to optimize the links to your site.
For example, the top result on Google for the [...]
Filed under: optimising | Tagged: anchor text, link text, web links | Leave a Comment »