Writing Effective Blog Articles

Your blog primarily exists as the vehicle for sharing of information in relation to some particular subject matter. For instance this article exists to share my own views on how businesses can create more effective websites through proper design of those websites around the business and marketing plans as a holistic approach to defining the total business solution. I may choose to publish it directly within my website or as an article in any one of my blog sites.

You write an article and then seek comments from the wider market. You may even open your blog to allow contributions from others so that they too can share their articles (which I have chosen not to do with this blog). Most blog owners will manage the content contributed by others by way of editorial review (strongly suggested that you not do otherwise).

In itself a blog that contains text will do little other than give you a sense of personal satisfaction that comes from writing an article for public scrutiny. What you really want to achieve is to include links from within your blog to your other web site pages. The technicalities of achieving this will vary to some degree subject to where you maintain your blog site.

The name of the game for internet marketing is to establish links from reputable and relevant websites (this includes Blogs) to your own web pages. Yu will note the two keywords, REPUTABLE and RELEVANT.

Reputation can be largely attributed to your Google page rank (PR) if this makes it easier for some to understand. The more traffic you have to your blog the higher the PT (do understand that PR incorporates other aspects which I will cover in a separate article).

For the purposes of keeping this explanation simple, you seek to get a higher PR for your blog. You can best achieve this by having increased traffic to your blog (thus increased traffic) or have your visitors link to it from their own web or blog pages. You will however need to ensure that you have articles of interest and RELEVANCE to your target audience.

A key aspect of having good links is that apart form getting them from sites with a good PR (4+) the links need to come form sites that are relevant to the site the link is pointing to. In fact the degree of relevance is extended by the following factors.

• The parent site must deal with the same or related subject matter as he site being pointed to (common optimized keywords is a good indicator)
• The words you see in the link anchor text are in fact found in the text of the page pointed to and preferably are found in the keywords of that page
• Distribute inbound links across various landing pages you have established for your site

As far as the content of your site is concerned, you need to ensure that it is seen as valued by your readers and that it is relevant to the subject in order that it will show up in the search engine results.

You see, the blog articles themselves are spidered by the search engines so by optimizing your content you will have your articles show up in the search results which of course will drive more traffic to your blog which will hopefully drive more traffic to your business’ website.

Are you starting to see the picture here? The business of building a strong presence on the web is about getting people to open pages on your domain or to follow links from other pages to your website. You need to make the subject matter interesting to your target audience and it needs to be relevant to their searches. In building higher traffic and having more reputable links you establish REPUTATION.