How Link Text Can Make a Difference in Your Rankings

Admittedly it is very difficult to get high rankings with Flash sites, however it is not impossible. As a total Flash site has no text content, you obviously can’t optimize your web page content. What you can do however is to optimize the links to your site.

For example, the top result on Google for the search term ‘miserable failure’ is not on position one because the web page had been optimised for that particular search term. In fact the website is on position one because of the number of backlinks to this website with the text ‘miserable failure’ in the link text (or anchor text as we refer to it technically).

What this means is that you can get top rankings on Google without optimizing the content of your web pages. The problem is that you have to get many incoming links that contain the keyword for which you want to get high rankings in the link text. Achieving this is not easy however this has been used to illustrate the power of backlinks. We will discuss this in a number of other articles but other factors such as relevancy are also important and can not be overlooked.

To get your web site to the top of Google’s search results, search for web sites that are related to your site. Ask the webmasters of these web sites to link to your web site and ask them to include your search term in the link to your site.

The more links you get, the higher your rankings will be. Getting links is a time-consuming task because finding the right sites is itself time consuming and setting up the links itself needs to be followed up carefully. The search engines are also smart enough to recognise that true links come from manual effort and any sharp increase in backlinks are viewed unfavourably by the search engines.

Creating backlinks is most appealing to those who cannot change the contents of their web pages. If you have many good inbound links, then you can improve your search engine rankings without optimizing your web pages.

At the end of the day however the best results for any internet marketing campaign can only come from the implementation of a number of different initiatives that include both having many inbound links and optimised web page content.