Why is online competitive analysis so critical to your marketing strategy

Quite simply – Analysing your competitors can identify your strengths and weaknesses and strengthen your bottom line.

In conducting a competitive analysis you partake in a formal evaluation whereby you review the businesses of one or more companies that compete, directly or indirectly, with your own.

Online, competitors have access to each other’s company information and marketing materials that they might not be able to gather as easily in the offline world. This provides greater opportunities to arise out of the competitive analysis data.

Questions that you might ask of yourself might include: